Released on: July 3, 2008, 12:45 am

Press Release Author: RocSearch India

Industry: Advertising

Press Release Summary: June 25, 2008 [New Delhi / London]: As companies demand more
return on their marketing dollars, social media is playing a pivotal role in the
future of online brand engagement. Advertisers, brand owners, agencies alike are
leveraging on targeted marketing campaigns where the returns and results are
measureable. Given the growth in the potential of user generated content, it is
imperative to understand the driving forces behind this medium.

RocSearch, the UK-based research & analytics firm releases a research study on
'Leveraging Social Media for Brands'. The study showcases the social media
eco-system, its drivers & imperatives while detailing cases of brand successes and
failures attempting to harness the power of this medium.

Press Release Body: The study also anecdotally explores campaigns on aspects
including but not limited to:
. Building branded content and brand linked communities
. Content co-creation to engage better and more sustainably
. Understand consumers and build brand reputations
. Understanding and optimizing the power of the 'Key Opinion Leaders'


The research study covers campaigns from P&G, Nintendo, Heinz, Wal-Mart, "Step Up\",
Sephora and many more.

For getting a complementary of the Social Media study, kindly visit
http://www.rocsearch.com/social-media.asp.

Consumer & Business Insights Practice at RocSearch:
RocSearch's Consumer & Business Insights practice supports advertising agencies,
media planning & buying firms and digital marketing agencies, helping them with
pre-engagement support as well as helping enhance their ongoing engagement delivery
capabilities. RocSearch is ranked no. 3 globally by the black book of outsourcing
(2007) for its advertising analysis/media/market research service offering.


About RocSearch:

RocSearch is a UK-based professional services firm providing research and analytics
support services to global Research and Consulting firms, Brand & Marketing
Communication firms, Investment Advisory firms, Pharma-Lifesciences firms and other
corporates.


Get in touch with our Media contact:
Gayatri Ojha
Associate Manager - PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159

Corporate website: www.rocsearch.com

Web Site: http://www.rocsearch.com/social-media.asp

Contact Details: Gayatri Ojha
Associate Manager - PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159